Bearing Point

Financial institutions face problems when entering the advertising landscape: they might be the best at what they do but their brand lacks differentiation and somehow it seems that customers cannot single out one thing that describes them. We created the concept based on the insight that people have the need to know what their financial partner is capable of. It must be clear to them, and has to be easily comprehensible. This was a series of materials created for Bearing Point. Under one umbrella concept: Uncommon