This project was one of my favourites. I started developing the logo, and as I jumped into the design I was given the task to develop the UI and UX for the connected app that tracks people's rowing workouts. It was such a complex architecture, with intertwining data segments that needed to be shown in a quick-response user friendly structure showcasing real time statistics like current leaderboards, overall performance and projected ranking amongst the usual time, and performance based analytics.
